This great article at Moviepilot by Sean Huchinson really hits the nail on the head. He goes against nit picking critics and tells us how Gareth Edwards and Godzilla have brought back a kind of storytelling that in this modern age of instant gratification, Hollywood has forgotten about; teasing an audience. This kind of movie was made popular by the bearded one himself, Steven Spielberg in monster movies like Jaws or Jurassic Park, where the big monster shots don't come until the movie is more than halfway over.
These days, the Michael Bays of the world throw up as many special effects on the screen as possible, and the story takes a back seat to the action. This environment has made audiences impatient for the next fix.
People complained that the new Godzilla had too little screen time, but they didn't understand Edwards was teasing us and creating suspense. Hollywood would do well to follow Edwards example and audiences shoul learn to be teased again. It'l make for much more interesting films.